AW26 Product Showcase

AW26 Product Showcase

Explore the intentions, inspiration and craftsmanship behind each piece in our AW26 capsule.

Photography by Good Times Creative
4 min Read
AW26 Product Showcase

AW26 Product Showcase

Explore the intentions, inspiration and craftsmanship behind each piece in our AW26 capsule.

Photography by Good Times Creative
4 min Read

Outerwear

Reversible Chore Jacket

The chore coat earned its name from the utility it offered. Large patch pockets made it practical for everyday jobs.

However, utilitarian features can look too casual in some situations, so we wanted to make a jacket that worked for any occasion.

One side keeps the pockets on show, whilst the other hides them for a cleaner, sleeker finish, without compromising the function underneath.

Two very different looks, but the utility remains, no matter which side is on display.

Tops

Heritage Henley

The henley began as an undergarment, then was adopted as sportswear, and is now considered a menswear staple. The design never really changed. Just what it was used for.

We wanted to pay homage to that history by making ours just as versatile as the original — and added a saddle shoulder and underarm gussets for a range of movement the original was never built with.

It works worn alone, layered, dressed up or down.

The Heritage Henley is a piece that's never out of place, no matter where or how it's worn.

Bottoms

Primary Pleated Pants

Relaxed pants can lose their shape, but if you're looking for something sharper, it's often at the cost of comfort.

We wanted ours to hold onto the best of both.

The pleats shape the leg, making them tailored enough to look considered, while still leaving room to move freely underneath.

So they look the part and feel the part, no matter where you are.

Featured in this story

View All

Next read